Major League Soccer has launched a new campaign featuring Grammy nominated artist Doechii to kick off the 30th season. The new Game On campaign reflects the relentless energy and momentum of Major League Soccer, the force behind the unique community and its world-class on-field play. Doechii is featured in the brand spot which premiers in markets around the country on 2/9. The spots are also scheduled to run throughout the year on MLS Season Pass on Apple TV. and on partner networks FOX, TSN and RDS.

Doechi is nominated for three Grammy Awards including Best New Artist, and Best Rap Album. She is set to perform at the awards on 2/2. Doechii joined label TDE in 2022, and has released singles such as "Florida Wata", "Sunday Best", "Nissan Altima", and "Crazy". The 22 year old Florida native is a singer, actress, dancer, and rap artist who built her following via SoundCloud in 2016, and later YouTube. Doechii was listed as an Artist To Watch by Spotify in 2022. Her recent Tiny Desk Concert is already being revered as one of the best of the popular concert series.