As aforementioned, the always animated Khaled had previously teased the album with several posts, including some showing various artists in the studio including Drake, Future, Lil Baby and more. The "God did!" phrase has become a bit of a mantra of late, and on July 5, Khaled posted a clip of Lebron James using the phrase at a party, once again showcasing his clever marketing skills. "They didn’t believe in us, God did!” James asserts in the clip.
This is Khaled's first release since 2021's Khaled Khaled which featured collaborations with Lil Wayne, Cardi B, Migos, H.E.R., and more, and became his third album to debut at No. 1 on the Billboard Top 200. The new album continues Khaled's busy streak. He hopped on stage at the Oscars, presented at the Billboard Music Awards, and received a star on the Hollywood Walk of Fame.