Fashion icon Dapper Dan is the star of Gap’s new Spring 2022 campaign. Conceived by Gap Global Creative Director Len Peltier and shot by fashion photographer Zoey Grossman, the spring 2022 installment features noteworthy champions for social justice, environmentalism, women’s rights, and more.

“As a brand rooted in modern American optimism, we celebrate what it means to be your true self today,” Mary Alderete, Global Head of Gap Marketing, shared in a press release. “This campaign is an honest reflection of individuals shaping culture by embracing their own paths—not what has been historically or traditionally defined for them, but what they define to be true for themselves. The campaign creative captures these creators pioneering a more inclusive, accepting world and putting their own distinctive stamp on American style.”

Additionally, Dapper Dan and Gap have collaborated on a special edition “DAP GAP” hoodie. The design features Gap’s signature font and a shortened version of Dapper Dan’s name on the arch logo hoodie. This limited-edition item will drop exclusively online on March 10 at 4:00 p.m. ET.

 Dapper Dan is a major influence on hip-hop culture and fashion, as he was the first person to bring high fashion to streetwear with his repurposed designs made for D-boys and rappers in the 1980s. 

In 2017, Dapper Dan collaborated with major fashion house Gucci for an exclusive collection for their Fall/Winter collection. The next year, Dapper Dan opened a new atelier on Lenox Avenue in his hometown of Harlem in partnership with Gucci, called Dapper Dan of Harlem, the first luxury house fashion store in Harlem.