"I was a fan of Young Guns, that was one of my favorite movies at the time," he explained in 2018. "I used to watch it all the time on VHS. I would watch it two or three times a day. We used to always say ‘Regulate’. Like: ‘Man, we’re gonna have to regulate this shit in here!’, ‘Fool, regulate the spot!’ or ‘Get on out of here, we’re gonna have to regulate this situation.’"
The track samples Michael McDonald's "I Keep Forgettin'" (a fact that led to a hilarious episode of Yacht Rock many years later), and features Warren recounting a night that takes a dangerously dark turn before ending with a rendezvous at the Eastside Motel. Nate Dogg's distinctive croon melds perfectly with Warren's laid-back lyrics, even as the song's breezy vibe belies the sinister events in the lyrics.
"We’d witnessed that and we’d been a part of it," Warren told NME about the song's subject matter. "We just told the story, and then on the hook we just let everybody’s imagination flow."
"Regulate" became one of the biggest songs of 1994. It shot all the way to No. 2 on the Billboard Hot 100 that spring, and was nominated for a Grammy in 1995. It's become Warren's signature song, and it helped push the Above The Rim soundtrack past the double platinum mark. It also perfectly set the stage for his debut album, Regulate...G Funk Era.
Warren opted to record the album on his own, then signed a deal with New York-based Violator Entertainment; which led to a distribution deal for the album with Def Jam. The once-mighty label was struggling through an uncharacteristically rough patch: the platinum-selling Slick Rick had gone to prison in 1991; EPMD acrimoniously broke up after 1992s Business Never Personal, their best-selling album at the time; LL COOL J's 1993 album 14 Shots To the Dome and Public Enemy's Muse-Sick-N-Hour-Mess-Age hadn't been well-received. With the emergence of Death Row and the success of "Regulate," landing a high-profile West Coast hitmaker like Warren G was perfect timing for the label.
And for Warren, his debut album gave him an opportunity to showcase his production bonafides, as well as highlight his eye for talent. Taking cues from Dr. Dre's approach to The Chronic, Warren would use the album to announce the rappers like The Twinz, The Dove Shack and Jah Skillz; artists in his burgeoning G-Funk Entertainment stable.
"The Twinz was from Long Beach and they rapped. I brought ‘em along with me and said, 'Let’s Go,'" he once told VICE. "And Jah Skillz, I met her [while] she was going to Long Beach State. I used to go up to Long Beach State all the time to parties. She was like, 'I could rap,' so I said 'Bust.' I’m sitting up there in the 600 Benz with the top back and she busts right there. I said, 'You know what? I want you on my album.' We’ve been tight ever since."