Chuck D is launching what he calls a "culture media" app called Bring The Noise, named after the popular Public Enemy song of the same name.
Chuck sat down with Chris Cuomo of News Nation and discussed the venture which he believes will take people to a better space to exchange ideas.
"It's a cultural media app, and I feel that cultural media is greater than social media," he explained. "With social media, everybody is in the sandbox. Not saying that people can't do or say whatever [they please], but the stripper pole is right next to the sandbox it's just too much." Chuck says that culture media focuses on music craft and art, and is more engaging to those 35 and older."
It's not uninviting to 35 and under, but it engages a conversation that keeps it to the art and culture.
- Chuck D
"Social media is all over the place," Chuck said. "Everybody has a mic and a camera and they think that they're a superstar."
The app has been in existence for 60 days of beta testing, and there was a soft launch on March 15. Chuck has been busy as of late. His four-part docuseries Fight The Power: How Hip Hop Changed The World premiered on PBS on January 31. The docuseries chronicles how Hip-Hop has challenged America's history over the last four decades. In addition, Chuck's fine art book Livin' Loud also recently was released and is available at book retailers. It includes over 250 of his drawings, sketches, and paintings and 13,000 words tracing his musical and artistic trajectory.