Rock The Bells and Boot Camp Clik have partnered for a limited edition, exclusive merch drop, celebrating 50 years of Hip-Hop.
The new limited edition exclusive collection features pieces that are the ultimate statement for Hip-Hop aficionados and of course, loyal supports of the influential Boot Camp Clik, who will also be performing at the Rock The Bells Festival on August 5th in Queens, NY. The merch drop comes on the heels of the release of BCC's new highly-anticipated single and video, also created in partnership with Rock The Bells, "Wotcha Call Strength." The high-energy release marked their first single or video in 16 years.
Dru Ha, CEO of Duck Down Records said he felt the BCC's catalog of work, contributions, incredible influence and legacy needed to be recognized properly, and was especially happy to link with Rock The Bells.
"Partnering with Rock the Bells was the icing on the cake," Dru Ha said. "Not only did they provide resources, but the indirect endorsement from Hip-Hop Royalty in LL COOL J adds even more credibility to the single, and helped solidify the marketing campaign that will be capped with a full BCC performance at The Rock The Bells Festival."