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Rock The Bells and Cheetos Team Up For Art Basel Miami Event

By Kiani Shabazz

Rock The Bells, Cheetos, and Chicago artist Lefty Out There are teaming up for a special art experience celebrating nearly 40 years of hip-hop culture for Miami Beach’s Art Basel. “Yacht The Basel: The Art of the Cheetle” will feature eight exclusive art pieces created from Cheetos’ iconic cheesy dust, also known as Cheetle®, curated by renowned artist Lefty Out There.

Lefty Out There has built a loyal following through his bold and intricate style, entering him in collaborations with Nike, Megan Thee Stallion, Chance the Rapper, and more.

“Creativity and expression have always been central to the hip-hop movement, which is why we are thrilled to team up with Cheetos, a brand that is all about celebrating self-expression in all its forms,” said James Cuthbert, president of Rock The Bells. “We’re also excited to have Lefty Out There on board for this special event and can’t wait to see his bold and dynamic style brought to life in an entirely new way.” 

“Over the years, fans have used Cheetos as inspiration for so many different things – from fashion to beauty to culinary and more,” said Jessica Spaulding, senior director of marketing, Frito-Lay North America. “Now, we’re excited to see how Cheetle – the orange dust that our fans wear proudly on their fingertips – is brought to life at Art Basel through the incredibly talented Lefty Out There’s artwork.”

The event will take place on Saturday, December 4, 2021, on the iconic SeaFair megayacht docked at Bayfront Park in Downtown Miami. Fans will enjoy DJ sets from Just Blaze, DJ Millie, DJ Stevo, C-Stylez, and others.

After sunset, the SeaFair will take sail for an invite-only experience around Miami harbor with Cheetos-inspired cuisine, cocktails, and a live performance from Kassh Paige.