Pandora Honors Hip-Hop History Month With New 'Hip-Hop Forever' Station
By Kiani Belgrave
The U.S. Senate has officially named November as national Hip-Hop History Month. In honor of the first annual celebration of hip-hop culture, Pandora will launch a brand new station exploring the history of the culture over the years. The new station titled, “Hip-Hop Forever” will feature four artist-curated Modes highlighting hip-hop music from the 80s to today.
Pandora will honor the pioneers of the culture who made hip-hop one of the most popular forms of art in the entire world. Each decade of hip-hop history will have its own featured channel on the "Hip Hop Forever" station, hosted by trailblazing artists who give backstories and insight on some of their most popular songs. Artists include Kid n Play, Doug E. Fresh, Slick Rick, Naughty By Nature, Ghostface Killah, Lil Jon, Soulja Boy, Drumma Boy, BIA, Wale, Latto, Don Toliver, Lakeyah, Rich the Kid, and Hitmaka.
"Hip Hop has become bigger than just a genre of music, it's pop culture and a lifestyle," states J1, Pandora's Senior Director of Hip Hop. "Working directly with artists to present their music and hear them tell their stories was fun, enlightening, and an honor. We've been able to create something that hip hop fans will not find anywhere else."
Pandora’s “Artists Takeover” Modes can be found on the platform’s top stations, as it features some of Pandora’s highest streamed artists. “Artist Takeovers” feature music handpicked by artists, including a mix of their songs and personal favorites of the artist with audio commentary describing their selections and what they mean to them.
Listen to Hip Hop Forever on Pandora here.