MC Lyte's "Partners In Rhyme" Incorporates Black-Owned App Deepr
By Rock The Bells Staff
MC Lyte's new show "Partners In Rhyme" features the Brooklyn star playing a legendary rapper who is helping her niece get her own aspiring Hip-Hop career off the ground. The sitcom is executive produced by Lyte and streams on AMC's new AllBLK platform. But fans can do more than just watch.
The platform incorporates Deepr technology. Billed as “Shazam Meets IMDB!," Deepr provides viewers with the ability to identify songs played in the show and also allows them to educate themselves on a particular song, in real-time, as they watch.
“Customizing the streaming experience for our subscribers is a priority at ALLBLK, and at AMC Networks overall,” says Brett Dismuke, General Manager of ALLBLK and WE tv in a written statement. “Deepr is delivering a new element of enjoyment that will elevate how viewers interact with their content selections. What better way to introduce our ALLBLK audience to such a great feature than with hip-hop royalty, MC Lyte, and her new series –Partners In Rhyme.”
Lyte explained how the show came to be in an interview with the Chicago Defender.
"We pitched it to Bentley Kyle Evans, and he loved it. We sat and put a hit show together and were thrilled to have it on the AllBlk network. Brett and Nikki and the team there loved it. We sold the show without a script, which is rare, but that’s how it came to be."