Death Row Launches Virtual Museum Experience
By Stereo Williams
The legendary Death Row Records is celebrating its 30th anniversary with the launch of a virtual gallery. The label, now owned by Entertainment One (eOne), was famously the homebase for Hip-Hop luminaries like Dr. Dre, Snoop Dogg, Tha Dogg Pound and 2Pac.
The virtual experience was created by Flux88 Studios in partnership with TillaVision, and it is open to the public after launching on Wednesday (May 12). There are classic albums on display by Death Row artists and new features will be added monthly.
“It’s been an honor and pleasure to work with Death Row Records, bringing its incredible history to the web in virtual reality for the first time,” said TillaVision in a press release. “We’re laying the groundwork for infinitely explorable space fans can enjoy their favorite Death Row Records music and memories. We’ve gamified the site by adding a scavenger hunt and incorporated NFT sales, exclusive merch, and even working phone lines that fans can call. We created the Death Row experience to honor the artists and entertain the fans. Enjoy this first look into the expanding Death Row virtual universe.”
You can check out the Death Row Experience virtual gallery here.