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Death Row Records Announces New "Doggystyle" NFTs For Its 28th Anniversary

By Kiani Shabazz

Many rap artists have been trying their hand with NFTs as the blockchain grows in popularity and presence in the hip-hop world. Rappers like Eminem, Benny The Butcher, Lupe Fiasco and, Jay-Z have all found success selling their own album-inspired NFT on the blockchain. Back in September, Snoop Dogg revealed he was behind the popular NFT Twitter account @CozomoMedic, and was telling “tales & insights from the wild world of NFTs." Since then, the LBC rapper partnered with Etherum-based Sand Box for a collection of NFTs inspired by his new album, The Algorithm

On Monday (November 22), Death Row Records announced 7 new Doggystyle-inspired NFTs in honor of the album’s 28th anniversary. In a press release, Death Row announced they collaborated with Crypto.com for a new NFT collection celebrating Snoop’s debut studio album. The seven-token collection will be available on Tuesday (November 23) on Crypto.com/NFT and will be accompanied by a double-vinyl reissue of the 1993 record. 

"Death Row is a West Coast hip-hop institution," Crypto.com Executive Vice President and Global Head of NFT Joe Conyers III said. "As a fan of the music and someone who grew up in California in the '90s, I'm excited to work with such an iconic, culture-defining label."

Will you be investing in a Doggystyle NFT when they drop? Stay tuned for more on this and other hip-hop news.