The Alkaholiks Detail How Pharrell Sold The "Best U Can" Instrumental to Them
West Coast trio Tha Alkaholiks came out the gate in the early ‘90s with their albums 21 & Over, Coast II Coast, and Likwidation, collaborating with everyone from Ol’ Dirty Bastard, Q-Tip and Madlib along the way.
Their commercial peak would arrive in 2001, with their fourth studio album, X.O. Experience, which debuted at No. 47 on the Billboard 200. The project was led by the Neptunes produced single, “Best U Can,” giving the group their biggest song to date.
While many other artists would kill to secure one of Pharrell and Chad Hugo‘s infectious, futuristic beats, Tha Liks needed convincing.
In a recent interview released by Drink Champs, the L.A. natives revealed how Pharrell pitched the song to them, arguing that the song will be a hit for the group’s female fans.
“Pharrell sold that shit. He made me think differently as a producer,” E-Swift said. “He told us, ‘Look when you start doing this live at shows, bitches gonna get on stage and pull their titties out.’
Tash added, “He was like, ‘Don’t do this song without bitches on stage.’ And ever since then, we ain’t never did a show without bitches on stage!”
“The first show we did, and we did that song, what happened?” E-Swift asked rhetorically. “So I was like, ‘This guy’s a visionary!’ He had the vision, bro, and we went with it and it worked.”
Check out the entire Drink Champs interview with the Alkaholiks below and stay tuned for more hip-hop news.