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Did you know that denim has played a pivotal role in Hip-Hop fashion?

Did you know The first few words of a rap song can leave an indelible mark?

Did you know Long before ride-sharing apps, the OJ Car Service was the go-to for New York's Hip-Hop community?

Did you know?

Explore Our Experiences

Where culture meets experience &mdash; and everything comes to life. Uniting artists, fans, and brands, all while honoring the essence of Hip-Hop culture.

WE BUILD\nEXPERIENCES,\nNOT JUST EVENTS

All News

Dr. Dre has funded an 1100 square foot mural at the rebuilt Compton high school.

Dr. Dre Adds Mural To $10M Donation To Rebuilt Compton High School

In a recent interview with Ambrosia For Heads, The Alkaholiks shared working ODB, and getting the 'Hip-Hop Drunkies' Beat from Marley Marl.

The Alkaholiks Share How Marley Marl Gave Them The 'Hip-Hop Drunkies' Beat, and Recording With ODB

Clipse have reportedly left Def Jam Recordings surrounding a guest Kendrick Lamar Verse.

Clipse Exit Def Jam Due To Kendrick Lamar Verse, Sign With Roc Nation

THIS WEEK IN HIP HOP

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Stories that inspire, entertain, and elevate culture across screen and sound.Branded &amp; Partnered Content
Purpose-driven collaborations that blend creativity with cultural relevance.Editorial &amp; Short-Form Digital
Bold, bite-sized storytelling made for the moment and built to spark conversation.

A FULL-SERVICE CREATIVE STUDIO ROOTED IN AUTHENTIC STORYTELLING AND CULTURAL RESONANCE

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The RTB Shop features exclusive drops created for those who live and breathe the culture.

STYLE IS JUST ANOTHER BOLD EXPRESSION OF WHO YOU ARE

RTB Radio

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Channel 43 &ndash; Curated by LL COOL J
LL COOL J's Rock The Bells Radio on Ch. 43 on SiriusXM is your destination for classic and timeless Hip-Hop. Launched in 2018, this channel is dedicated to the fans who Remember The Bars.Featuring a dynamic lineup of artist- and talent-hosted shows&mdash;including Roxanne Shante&rsquo;s and many more&mdash;Rock The Bells Radio brings together the voices, beats, and stories that shaped the culture.Tune In For:&nbsp;<ul><li>Classic anthems</li><li>Artist/talent-hosted shows</li><li>Nostalgic DJ Sets</li><li>Exclusive interviews&nbsp;
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Classic & timeless hip-hop XL

ROCK THE BELLS RADIO

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