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HIP-HOP BELONGS TO THE PEOPLE

THE MOST CREDIBLE BRAND IN HIP-HOP

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Did you know that denim has played a pivotal role in Hip-Hop fashion?

Did you know The first few words of a rap song can leave an indelible mark?

Did you know Long before ride-sharing apps, the OJ Car Service was the go-to for New York's Hip-Hop community?

Did you know?

Explore Our Experiences

Where culture meets experience &mdash; and everything comes to life. Uniting artists, fans, and brands, all while honoring the essence of Hip-Hop culture.

WE BUILD\nEXPERIENCES,\nNOT JUST EVENTS

All News

Lazurus is set to drop the single, 'Not To Be Defined' featuring Rakim on July 18.

Lazurus And Rakim Set To Release 'Not To Be Defined'

Rock The Bells has dropped 5 new episodes of its acclaimed series, 'Salute The Sample'. 

Check Out Five New Episodes Of Salute The Sample

Washington D.C.'s National Hip-Hip Museum is set to induct Kid N Play, The Jungle Brothers, DJ Hollywood and others at its National Hip-Hop Honors event on August 23.

The National Hip-Hop Museum To Induct Kid N Play, The Jungle Brothers, Kwame, And More

THIS WEEK IN HIP HOP

View Our Work

Original Film, TV &amp; Audio
Stories that inspire, entertain, and elevate culture across screen and sound.Branded &amp; Partnered Content
Purpose-driven collaborations that blend creativity with cultural relevance.Editorial &amp; Short-Form Digital
Bold, bite-sized storytelling made for the moment and built to spark conversation.

A FULL-SERVICE CREATIVE STUDIO ROOTED IN AUTHENTIC STORYTELLING AND CULTURAL RESONANCE

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The RTB Shop features exclusive drops created for those who live and breathe the culture.

STYLE IS JUST ANOTHER BOLD EXPRESSION OF WHO YOU ARE

RTB Radio

Listen Live

Channel 43 &ndash; Curated by LL COOL J
LL COOL J's Rock The Bells Radio on Ch. 43 on SiriusXM is your destination for classic and timeless Hip-Hop. Launched in 2018, this channel is dedicated to the fans who Remember The Bars.Featuring a dynamic lineup of artist- and talent-hosted shows&mdash;including Roxanne Shante&rsquo;s and many more&mdash;Rock The Bells Radio brings together the voices, beats, and stories that shaped the culture.Tune In For:&nbsp;<ul><li>Classic anthems</li><li>Artist/talent-hosted shows</li><li>Nostalgic DJ Sets</li><li>Exclusive interviews&nbsp;
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Classic & timeless hip-hop XL

ROCK THE BELLS RADIO

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